Project № 1282
General Information
Position
Digital Marketing & Business Development Manager (m/f/d)
Daily rate
By arrangement
Expenses
plus expenses
Project duration
as of now
Deployment country
Germany
Deployment city
Not published
Required availability
100 %
Industry
IT services
Function
Marketing & Sales
Service
Operative vacancy
Tasks & Objectives
Tasks
Our client is a leading international technology and services company, looking for a Digital Marketing & Business Development Manager (m/f/d) for its Cyber Security Service Division.
Core tasks:
Business Development:
- Ensure a steady income of Leads and Prospects to fill up Sales pipeline
- Initiate and own campaigns for sales growth including PR, Events & Advertising
- Partner Management: identify potential external partners to complement and expand the CyberCompare eco-system
- Sales Calls and offerings
- Product Owner CRM: Further development of the CRM system used in close cooperation with sales and marketing
- Supporting the data-based optimization of marketing and sales processes from lead generation to after-sales services incl. KPI-based dashboards (CPL, CAC, CLV)
- Understand the market with various categories, customers in IT and security departments
Online Marketing:
- Planning, implementation, and optimization of all online marketing measures together with an existing team and contribute significantly to the further development of the website as well as to the creation of topic-specific landing pages
- Creating editorial plans as well as content for digital communication media (newsletters, e-mail marketing, etc.) and for social media channels, maintain them and successively expand them
- Implementation and monitoring the performance of websites in search engines as well as derivation and implementation of corresponding SEO measures, creation and implementation of social ads and SEA campaigns
- KPI-based success control of the implemented content formats to optimize and evaluate the measures with the common analysis tools
Personnel accountability
Not specifiedBudget accountability
Not specifiedRequirements & Expertise
Requirements
- Substantial digital marketing and business development experience (ideally in cybersecurity or IT) – at a growth business or comparable experiences as a marketing consultant focusing on start-ups/scale-ups
- Expert in performance marketing and conversion rate optimization (CRO)
- Experience in setting up and optimizing PPC campaigns
- Strong knowledge in digital marketing analytics (e.g., Google Analytics, SEMRush)
Linguistic proficiency
English
Business fluent
German
Business fluent