Digital Marketing & Business Development Manager (m/f/d)
Daily rate
By arrangement
Expenses
plus expenses
Project duration
as of now
Deployment country
Germany
Deployment city
Not published
Required availability
100 %
Industry
Function
Marketing & Sales
Service
Tasks & Objectives
Tasks
Our client is a leading international technology and services company, looking for a Digital Marketing & Business Development Manager (m/f/d) for its Cyber Security Service Division.
Core tasks:
Business Development:
Ensure a steady income of Leads and Prospects to fill up Sales pipeline
Initiate and own campaigns for sales growth including PR, Events & Advertising
Partner Management: identify potential external partners to complement and expand the CyberCompare eco-system
Sales Calls and offerings
Product Owner CRM: Further development of the CRM system used in close cooperation with sales and marketing
Supporting the data-based optimization of marketing and sales processes from lead generation to after-sales services incl. KPI-based dashboards (CPL, CAC, CLV)
Understand the market with various categories, customers in IT and security departments
Online Marketing:
Planning, implementation, and optimization of all online marketing measures together with an existing team and contribute significantly to the further development of the website as well as to the creation of topic-specific landing pages
Creating editorial plans as well as content for digital communication media (newsletters, e-mail marketing, etc.) and for social media channels, maintain them and successively expand them
Implementation and monitoring the performance of websites in search engines as well as derivation and implementation of corresponding SEO measures, creation and implementation of social ads and SEA campaigns
KPI-based success control of the implemented content formats to optimize and evaluate the measures with the common analysis tools
Personnel accountability
Not specified
Budget accountability
Not specified
Requirements & Expertise
Requirements
Substantial digital marketing and business development experience (ideally in cybersecurity or IT) – at a growth business or comparable experiences as a marketing consultant focusing on start-ups/scale-ups
Expert in performance marketing and conversion rate optimization (CRO)
Experience in setting up and optimizing PPC campaigns
Strong knowledge in digital marketing analytics (e.g., Google Analytics, SEMRush)