Developing Digital Marketing & Business For A Cyber Security Division Of A Technology Company

Daily rate

By arrangement

Expenses

plus expenses

Project duration

as of now

Deployment country

Germany

Deployment city

Not published

Required availability

100 %

Industry

IT services

Function

Marketing & Sales

Service

Operative vacancy

Our client is a leading international technology and services company, looking for a Digital Marketing & Business Development Manager (m/f/d) for its Cyber Security Service Division.

Core tasks:

Business Development:

• Ensure a steady income of Leads and Prospects to fill up Sales pipeline
  
• Initiate and own campaigns for sales growth including PR, Events & Advertising
  
• Partner Management: identify potential external partners to complement and expand the CyberCompare eco-system
  
• Sales Calls and offerings
  
• Product Owner CRM: Further development of the CRM system used in close cooperation with sales and marketing
  
• Supporting the data-based optimization of marketing and sales processes from lead generation to after-sales services incl. KPI-based dashboards (CPL, CAC, CLV)
  
• Understand the market with various categories, customers in IT and security departments
  

Online Marketing:

• Planning, implementation, and optimization of all online marketing measures together with an existing team and contribute significantly to the further development of the website as well as to the creation of topic-specific landing pages
  
• Creating editorial plans as well as content for digital communication media (newsletters, e-mail marketing, etc.) and for social media channels, maintain them and successively expand them
  
• Implementation and monitoring the performance of websites in search engines as well as derivation and implementation of corresponding SEO measures, creation and implementation of social ads and SEA campaigns
  
• KPI-based success control of the implemented content formats to optimize and evaluate the measures with the common analysis tools
  

Personnel accountability

Not specified

Budget accountability

Not specified

• Substantial digital marketing and business development experience (ideally in cybersecurity or IT) – at a growth business or comparable experiences as a marketing consultant focusing on start-ups/scale-ups
  
• Expert in performance marketing and conversion rate optimization (CRO)
  
• Experience in setting up and optimizing PPC campaigns
  
• Strong knowledge in digital marketing analytics (e.g., Google Analytics, SEMRush)
  

Linguistic proficiency