

COMPANY BACKGROUND
The company is an SME which has been exclusive distributor for an international consumer electronics brand in the German market for > 40 years. The company represents the brand both in the Consumer as well as Professional market. Since the last 5-7 years the sales for the consumer electronics brand started to drop significantly in the consumer market, although the market size itself remained stable. Next to the international consumer electronics brand, the company sells their own branded products. The production is done in their own factory (legally a separate company, however both organizations are very much intertwined).
Profitability has dropped over the last 4 years, which in 2018 came to a loss. Mid 2018 the German company asked an external organization to help them to become profitable again. However, the required improvements were done too little. The declined sales in Germany and financial difficulties of the German company and distributor, also brought the international brand in a difficult situation regarding the German market. To be able to improve the market situation as soon as possible and be able to sell and increase the brand's sales again, the international brand is currently considering to acquire the German company (100% share acquisition), and realize the required reconstruction asap.
TASKS AND GOALS
PROFILE