Koordination Marketing und CRM bei einem Retailunternehmen

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Allgemeine Projektdaten

Position
Brand Manager with CRM experience (m/w)
Tagessatz
900 €
Spesen
nach Vereinbarung
Laufzeit
ab sofort - 31.05.2016
Einsatzland
Deutschland
Einsatzstadt
nicht veröffentlicht
Erfdl. Verfügbarkeit
100 %
Branche
Einzelhandel
Funktion
Marketing & Sales
Leistung
Operative Vakanz

Aufgaben & Ziele

Aufgabenstellung
Our client is a retailer and in his market segment Europeans market leader with more than 1.000 outlets across Europe.

You will be responsible for the interface between the marketing and the CRM-department. It is a key marketing role within the global marketing organization and will cover all relevant aspects of the business of brand positioning and its roll-out into diverse CRM programs executed in Online, POS, DM. you will report to the Group Marketing Director International / CMO.

The main responsibilities are:
  • Leading the development and execution of business strategy for our Customer Loyalty Card Program
  • Partnering with the strategic advertising agency to set communication strategies and develop advertising platforms/executions at POS, Online, Direct Mail.
  • Leading collaboratively in-market execution of concepts, products for all consumer touchpoints, including partnering with local sales and marketing teams to plan and execute programs, especially our loyalty programs
Personalverantwortung
keine Angaben
Budgetverantwortung
keine Angaben

Anforderungen & Kenntnisse

Anforderungen
  • Substantial experience in Brand Marketing and 360 Degree Marketing Campaigns
  • Substantial experience in the retail market, CRM-provider and / or with leading consumer goods companies,
  • Excellent communications as well as analytical skills
  • Work experience in an international / European environment
  • Experienced in the co-operation with international marketing agencies
Sprachkenntnisse
Englisch: verhandlungssicher
Deutsch: verhandlungssicher