Purchasing Expert (m/f/d) for Marketing Spend with focus on agency models

Daily rate

By arrangement

Expenses

plus expenses

Project duration

as of now - 31.12.2021

Deployment country

Germany

Deployment city

Remote & Süddeutschland

Required availability

20 %

Industry

Consumer goods & retail

Function

Consulting

Service

Operative vacancy

Our client is a renowned management consultancy with a mandate with a manufacturer of household appliances. To complement the consulting team, an expert is sought who has relevant experience in the area of Indirect Purchasing with a focus on marketing spend (focus on agency models). The categories in this area include Creative & Brand Strategy, Content Creation, Fairs & Events, et al.

The assignment in the project team is planned for 1-2 days per week in the form of workshops. In the period from September to probably December, workshops will be held at the end customer in southern Germany, part of the project will also take place remotely.

The aim of the project is to develop an agency management model incl. identification of remuneration potential, reduction and optimization of agency base, management of asset adaptation and content creation. Specifically, tasks include:

• Setup of an agency management model concept. - The model should include a differentiation between different agency types and should also outline inhousing potentials where applicable.
  
• Project approach should comprise two major aspects:
  1. Pilots for CGI and Internal Communication: transparency to be created on content commissioning. A limited set of suppliers to be defined. Set of criteria to be established and a make or buy decision support should be provided
  2. Remuneration model concept and pilots: Best practices to be analyzed in more detail to fully understand the underlying success factors. Concept creation incl. roll-out plan according to each ESN/ spend category.
  
• Implementation of two pilots (CGI, Internal Communication)
  
• Preparation of global, regional and country rollouts
  

Personnel accountability

Not specified

Budget accountability

Not specified

• Experience as a consultant
  
• Marketing as well as marketing purchasing expertise demonstrated by project examples is necessary
  

Linguistic proficiency