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Allgemeine Projektdaten

Position

Brand Manager with CRM experience (m/w)

Tagessatz

900 €

Spesen

nach Vereinbarung

Laufzeit

ab sofort - 31.05.2016

Einsatzland

Deutschland

Einsatzort

nicht veröffentlicht

Erfdl. Verfügbarkeit

100 %

Branche

Einzelhandel

Funktion

Marketing & Sales

Leistung

Operative Vakanz

Aufgaben & Ziele

Aufgabenstellung

Our client is a retailer and in his market segment Europeans market leader with more than 1.000 outlets across Europe.


You will be responsible for the interface between the marketing and the CRM-department. It is a key marketing role within the global marketing organization and will cover all relevant aspects of the business of brand positioning and its roll-out into diverse CRM programs executed in Online, POS, DM. you will report to the Group Marketing Director International / CMO.


The main responsibilities are:

  • Leading the development and execution of business strategy for our Customer Loyalty Card Program
  • Partnering with the strategic advertising agency to set communication strategies and develop advertising platforms/executions at POS, Online, Direct Mail.
  • Leading collaboratively in-market execution of concepts, products for all consumer touchpoints, including partnering with local sales and marketing teams to plan and execute programs, especially our loyalty programs

Personalverantwortung

keine Angaben

Budgetverantwortung

keine Angaben

Anforderungen und Kenntnisse

Aufgabenstellung

  • Substantial experience in Brand Marketing and 360 Degree Marketing Campaigns
  • Substantial experience in the retail market, CRM-provider and / or with leading consumer goods companies,
  • Excellent communications as well as analytical skills
  • Work experience in an international / European environment
  • Experienced in the co-operation with international marketing agencies

Sprachkenntnisse

Englisch
verhandlungssicher
Deutsch
verhandlungssicher